{"id":273,"date":"2026-02-11T13:46:35","date_gmt":"2026-02-11T13:46:35","guid":{"rendered":"http:\/\/bcudspe.cluster121.hosting.ovh.net\/?p=273"},"modified":"2026-02-11T14:06:18","modified_gmt":"2026-02-11T14:06:18","slug":"sensibiliser-ecogestes","status":"publish","type":"post","link":"http:\/\/engage-lab.fr\/index.php\/2026\/02\/11\/sensibiliser-ecogestes\/","title":{"rendered":"Sensibiliser aux \u00e9cogestes : pratique utile ou gadget ?"},"content":{"rendered":"<style>.kb-row-layout-id273_3c1155-f0 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id273_3c1155-f0 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id273_3c1155-f0 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);max-width:var( --global-content-width, 1290px );padding-left:var(--global-content-edge-padding);padding-right:var(--global-content-edge-padding);padding-top:var(--global-kb-spacing-xl, 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kb-row-layout-id273_3c1155-f0 alignfull has-theme-palette9-background-color kt-row-has-bg wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-2-columns kt-row-layout-equal kt-tab-layout-row kt-mobile-layout-row kt-row-valign-top kb-theme-content-width\">\n<style>.kadence-column273_0e9201-83 > .kt-inside-inner-col,.kadence-column273_0e9201-83 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column273_0e9201-83 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column273_0e9201-83 > .kt-inside-inner-col{flex-direction:column;}.kadence-column273_0e9201-83 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column273_0e9201-83 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column273_0e9201-83{position:relative;}@media all and (max-width: 1024px){.kadence-column273_0e9201-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column273_0e9201-83 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column273_0e9201-83\"><div class=\"kt-inside-inner-col\"><style>.wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a, .wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a[data-kb-block=\"kb-adv-heading273_9e66ce-5a\"]{margin-top:0px;font-size:var(--global-kb-font-size-lg, 2rem);line-height:1.2;font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a[data-kb-block=\"kb-adv-heading273_9e66ce-5a\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a[data-kb-block=\"kb-adv-heading273_9e66ce-5a\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a, .wp-block-kadence-advancedheading.kt-adv-heading273_9e66ce-5a[data-kb-block=\"kb-adv-heading273_9e66ce-5a\"]{text-align:center!important;}}<\/style>\n<h2 class=\"kt-adv-heading273_9e66ce-5a wp-block-kadence-advancedheading has-theme-palette-3-color has-text-color\" data-kb-block=\"kb-adv-heading273_9e66ce-5a\">Les \u00e9cogestes sont souvent critiqu\u00e9s.<\/h2>\n\n\n<style>.wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87, .wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87[data-kb-block=\"kb-adv-heading273_b2d7fd-87\"]{font-style:normal;}.wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87 mark.kt-highlight, .wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87[data-kb-block=\"kb-adv-heading273_b2d7fd-87\"] mark.kt-highlight{font-style:normal;color:#f76a0c;-webkit-box-decoration-break:clone;box-decoration-break:clone;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;}.wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87 img.kb-inline-image, .wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87[data-kb-block=\"kb-adv-heading273_b2d7fd-87\"] img.kb-inline-image{width:150px;vertical-align:baseline;}@media all and (max-width: 1024px){.wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87, .wp-block-kadence-advancedheading.kt-adv-heading273_b2d7fd-87[data-kb-block=\"kb-adv-heading273_b2d7fd-87\"]{text-align:center!important;}}<\/style>\n<p class=\"kt-adv-heading273_b2d7fd-87 wp-block-kadence-advancedheading has-theme-palette-4-color has-text-color\" data-kb-block=\"kb-adv-heading273_b2d7fd-87\">Trop petits.<br>Trop individuels.<br>Trop superficiels face \u00e0 l\u2019ampleur des enjeux.<br><br>Et pourtant\u2026<br>La r\u00e9alit\u00e9 est plus nuanc\u00e9e.<\/p>\n<\/div><\/div>\n\n\n<style>.kadence-column273_93067d-12 > .kt-inside-inner-col,.kadence-column273_93067d-12 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column273_93067d-12 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column273_93067d-12 > .kt-inside-inner-col{flex-direction:column;}.kadence-column273_93067d-12 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column273_93067d-12 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column273_93067d-12{position:relative;}@media all and (max-width: 1024px){.kadence-column273_93067d-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column273_93067d-12 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column273_93067d-12\"><div class=\"kt-inside-inner-col\"><style>.kb-row-layout-id273_19719c-91 > .kt-row-column-wrap{align-content:start;}:where(.kb-row-layout-id273_19719c-91 > .kt-row-column-wrap) > .wp-block-kadence-column{justify-content:start;}.kb-row-layout-id273_19719c-91 > .kt-row-column-wrap{column-gap:var(--global-kb-gap-md, 2rem);row-gap:var(--global-kb-gap-md, 2rem);padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}.kb-row-layout-id273_19719c-91 > .kt-row-layout-overlay{opacity:0.30;}@media all and (max-width: 1024px){.kb-row-layout-id273_19719c-91 > .kt-row-column-wrap{padding-right:var(--global-kb-spacing-4xl, 8rem);padding-left:var(--global-kb-spacing-4xl, 8rem);grid-template-columns:minmax(0, 1fr);}}@media all and (max-width: 767px){.kb-row-layout-id273_19719c-91 > .kt-row-column-wrap{padding-right:0px;padding-left:0px;grid-template-columns:minmax(0, 1fr);}}<\/style><div class=\"kb-row-layout-wrap kb-row-layout-id273_19719c-91 alignnone wp-block-kadence-rowlayout\"><div class=\"kt-row-column-wrap kt-has-1-columns kt-row-layout-equal kt-tab-layout-inherit kt-mobile-layout-row kt-row-valign-top\">\n<style>.kadence-column273_918008-21 > .kt-inside-inner-col,.kadence-column273_918008-21 > .kt-inside-inner-col:before{border-top-left-radius:0px;border-top-right-radius:0px;border-bottom-right-radius:0px;border-bottom-left-radius:0px;}.kadence-column273_918008-21 > .kt-inside-inner-col{column-gap:var(--global-kb-gap-sm, 1rem);}.kadence-column273_918008-21 > .kt-inside-inner-col{flex-direction:column;}.kadence-column273_918008-21 > .kt-inside-inner-col > .aligncenter{width:100%;}.kadence-column273_918008-21 > .kt-inside-inner-col:before{opacity:0.3;}.kadence-column273_918008-21{position:relative;}@media all and (max-width: 1024px){.kadence-column273_918008-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}@media all and (max-width: 767px){.kadence-column273_918008-21 > .kt-inside-inner-col{flex-direction:column;justify-content:center;}}<\/style>\n<div class=\"wp-block-kadence-column kadence-column273_918008-21\"><div class=\"kt-inside-inner-col\"><\/div><\/div>\n\n<\/div><\/div><\/div><\/div>\n\n<\/div><\/div>\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-933bbfc7f1777ab8816f9fe549cf527b\">Pourquoi les \u00e9cogestes sont jug\u00e9s insuffisants<\/h2>\n\n\n\n<p>Les enjeux climatiques n\u00e9cessitent des transformations structurelles :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>gouvernance<\/li>\n\n\n\n<li>strat\u00e9gie<\/li>\n\n\n\n<li>mod\u00e8le \u00e9conomique<\/li>\n\n\n\n<li>organisation interne<\/li>\n<\/ul>\n\n\n\n<p>Face \u00e0 cela, \u00e9teindre la lumi\u00e8re peut para\u00eetre d\u00e9risoire.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-e3b56d6dbafa27c4b6aa50a709f4741a\">Mais voici ce que l&rsquo;on observe sur le terrain<\/h2>\n\n\n\n<p>Dans certaines PME et organisations, les \u00e9cogestes ont jou\u00e9 un r\u00f4le strat\u00e9gique :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>ils ont ouvert la conversation<\/li>\n\n\n\n<li>ils ont permis \u00e0 chacun de se sentir concern\u00e9<\/li>\n\n\n\n<li>ils ont donn\u00e9 un premier levier d\u2019action<\/li>\n<\/ul>\n\n\n\n<p>Ce premier niveau d\u2019engagement est crucial.<\/p>\n\n\n\n<p>Quand une personne exp\u00e9rimente un petit changement, elle d\u00e9veloppe un sentiment de capacit\u00e9 d\u2019agir.<\/p>\n\n\n\n<p>Et ce sentiment est la base de transformations plus profondes.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-1-color has-alpha-channel-opacity has-theme-palette-1-background-color has-background is-style-dots\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-5259ec81c842a1dcc616e0371a6cacf5\">L\u2019erreur \u00e0 \u00e9viter<\/h2>\n\n\n\n<p>Les \u00e9cogestes deviennent probl\u00e9matiques lorsqu\u2019ils :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>remplacent les transformations structurelles<\/li>\n\n\n\n<li>servent d\u2019argument marketing environnemental<\/li>\n\n\n\n<li>donnent l\u2019illusion d\u2019agir suffisamment<\/li>\n<\/ul>\n\n\n\n<p>Ils doivent \u00eatre une porte d\u2019entr\u00e9e.<br>Pas une finalit\u00e9.<\/p>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-fb6975538864531b451184fcfcb1a53a\">Une mise en pratique simple<\/h2>\n\n\n\n<p>Encourager vos \u00e9quipes \u00e0 calculer leur empreinte carbone via un outil comme : <a href=\"https:\/\/nosgestesclimat.fr\/\">nosgestesclimat.fr<\/a><\/p>\n\n\n\n<p>En 10 minutes, chacun visualise :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>son empreinte<\/li>\n\n\n\n<li>les ordres de grandeur<\/li>\n\n\n\n<li>des pistes d\u2019action personnalis\u00e9es<\/li>\n<\/ul>\n\n\n\n<p>Ce type d\u2019outil peut d\u00e9clencher une prise de conscience concr\u00e8te.<\/p>\n\n\n\n<p>Mais il doit s\u2019inscrire dans une strat\u00e9gie globale.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-text-color has-theme-palette-1-color has-alpha-channel-opacity has-theme-palette-1-background-color has-background\"\/>\n\n\n\n<h2 class=\"wp-block-heading has-theme-palette-1-color has-text-color has-link-color wp-elements-eb1b9d2d2931f46185cb36a7efa5e485\">En r\u00e9sum\u00e9<\/h2>\n\n\n\n<p>Les \u00e9cogestes ne changent pas le monde.<\/p>\n\n\n\n<p>Mais ils peuvent changer la dynamique d\u2019un collectif.<\/p>\n\n\n\n<p>Et parfois, c\u2019est le premier pas dont une organisation a besoin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les \u00e9cogestes sont souvent critiqu\u00e9s. Trop petits.Trop individuels.Trop superficiels face \u00e0 l\u2019ampleur des enjeux. Et pourtant\u2026La r\u00e9alit\u00e9 est plus nuanc\u00e9e. Pourquoi&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_kadence_starter_templates_imported_post":false,"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[27],"tags":[],"class_list":["post-273","post","type-post","status-publish","format-standard","hentry","category-transition-mobilisation"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/posts\/273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/comments?post=273"}],"version-history":[{"count":1,"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/posts\/273\/revisions"}],"predecessor-version":[{"id":274,"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/posts\/273\/revisions\/274"}],"wp:attachment":[{"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/media?parent=273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/categories?post=273"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/engage-lab.fr\/index.php\/wp-json\/wp\/v2\/tags?post=273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}